If you're tired of international online social networking heavyweights like Facebook and MySpace, then something a little more local and focussed to South African tastes might be more appealing.

In short, a South African online social network - which is exactly what Blueworld is.

On it you can create a custom profile, meet other people, share videos and photos, chat about your favourite bands, buy and sell stuff, see what your friends are getting up to, send free smses and — well, pretty much get up to all the other things you'd do on Facebook et al.

Except you'll be doing it with other South Africans.

Visit www.blueworld.co.za and check it out for yourself.

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