It's getting easier to create your own website these days, but it's still imperative to have some programming knowledge - or so it seems. There are quite a few online website creation tools these days, and www.yola.com stands out from the pack.

A website to create a website may seem mind-boggling at first, but the site promises an easy experience. In fact, the site even remarks "if you can edit a document, you can create a website".

In practice, creating a website on Yola is incredibly easy, with the ability to choose from plenty of templates - both free and paid. Of course, you'll want to be wise about the choices available to you, lest you want every second person's site looking the same.

From there, it's a simply matter of editing the home page, using a variety of Office-like tools. The page layout is extremely simple and can be tweaked to your liking (which is the whole point after all).

The cool thing about Yola is that it's even possible to add multimedia content such as videos and galleries to your custom website. It's also a great way for entrepreneurs and other businesspeople to sell things thanks to the online store feature. But you don't want to forget to name your site first!

It's even possible to choose domains and custom domains (at Silver membership level) for making your site stand out. This all depends on whether the name you want is available or not obviously.

Yola is another internet success story, combining a great business model with an original premise. Much like YouTube showed that you don't need to be an expert cameraman to create great content, Yola shows that you don't need to be a programming whiz to create a good-looking website.