Samsung's latest and possibly greatest smartphones were revealed a day before MWC 2016, making for one of the biggest announcements of the week.
So what should you know about the new S7 and S7 Edge then? We picked seven things (how appropriate) you should keep in mind.
It fixes the S6's battery issues
If there were one complaint to be levelled against the Galaxy S6 duo, it's that the battery life was disappointing. This was mainly due to the devices having smaller batteries than the S5.
The S7 and S7 Edge see a bump in battery capacity from 2550mAhs and 2600mAhs to 3000mAhs and 3600mAhs respectively.
What will this mean for real-world usage then? It's tough to say at this point, but I'm betting on two days of everyday usage for the edgier S7.
It has microSD support, but...
The good news is that the new Galaxy phones bring back microSD support, allowing you to save your music and video files to the external storage.
The bad news is that Samsung won't allow you to store your games and apps on the memory card (a Marshmallow feature), so gamers might want to plump for a variant with more storage.
Update: A report found that Samsung does allow you to move apps to microSD cards, but a portion of the app still remains behind.
Speaking of gamers...
Samsung released its Game Tuner app last year, allowing users to tweak settings like resolution for games. But the company has stepped up its gaming focus on the S7 duo.
Now, the company has introduced a Game Launcher feature, which offers a dedicated space for all your games and introduces an overlay menu too.
This menu, which can be activated during gameplay, allows you to activate/pause recording, minimise games, take screenshots and pause notifications.
It's a rather useful feature and we won't be surprised if it gets ripped by other companies.
There's water-resistance too
The S7 pretty much fixes most of the issues with the S6, with water-resistance being another returning feature.
Yep, the new phones are IP-68 rated, which means they're supposed to withstand 30 minutes of submersion in up to 1.5 metres of water.
The camera should be better at night
Samsung's S6 camera was a doozy, featuring a large F1.9 aperture for its 16-megapixel camera, so more light could be let in. This resulted in some great night-time snaps, and the LG G4 edged it out by going even larger with an F1.8 aperture.
Now, Samsung has one-upped LG by going even larger and adopting a F1.7 aperture for its main camera. This should translate to even better low-light snaps if all things are equal otherwise.
But all things aren't equal, as the S7 features a 12-megapixel camera instead of a 16-megapixel shooter, for starters. Expect better low-light snaps then, but possibly at the expense of detail during the day.
Preorder and get the GearVR in SA
Samsung is making a heavy push for virtual reality, also releasing the Gear360 VR camera and bolstering its relationship with Facebook in this regard.
At the S7 event, the company revealed that people who preorder the S7 in the US and UK will receive the Gear VR as well. Neat, but what about South Africa?
Fortunately, Samsung Mobile SA has confirmed that the deal is available for all who preorder locally as well. And yes, all networks are participating in the offer, which expires on March 20.
Still, at a new $99 price tag, those who decide to jump in at a later stage won't be splashing out too much cash at all.
The S7 has an always-on display
Always-on displays are nothing new, thanks to Nokia/Microsoft and LG's efforts, but Samsung has finally jumped on the bandwagon too.
The always-on tech will see the clock and alerts illuminated on the screen, although it's claimed that it will only use a negligible amount of battery life.
Additionally, Samsung will allow users to merely glance at the display to have the always-on feature activate.