Apple's new iPhone SE is a throwback to iPhones of years gone by, opting for a smaller form factor while losing almost none of the specs.
So what should you know about this new device? Here are seven pointers.
It has a 4-inch display
Instead of the 4.7-inch and 5.5-inch screens of the latest iPhones, the iPhone SE has a 4-inch display.
This makes it the same size as the iPhone 5 and iPhone 5s, a welcome change from the ever-increasing screen sizes out there.
As for a resolution, don't expect a 720p screen here, as Apple has opted for the legacy 1136x640 display.
Expecting 3D Touch? Well, don't. The iPhone SE lacks Apple's pressure-sensitive screen technology.
It's just as powerful as the new iPhones
Despite going smaller, the iPhone SE has the same powerful A9 processor as the iPhone 6s range.
Apple didn't give a figure for RAM on the new iPhone, but we're expecting either 1GB of RAM or 2GBs. Here's hoping it's the latter.
The combination of similar internals and a lower resolution display means gaming should be just as smooth, if not smoother then.
Another upside to having similar internals is that system updates should be kept in line with the bigger iPhones.
It has the same main camera...
The new iPhone doesn't compromise on the main camera either, offering a 12-megapixel shooter capable of 240FPS slow-mo and 4K video.
The new camera, which also packs Live Photos functionality, doesn't have optical image stabilisation like on the 6s Plus. So you'll be relying on the inferior software stabilisation solution instead.
A step back for selfies
Apple's latest iPhone compromises on the selfie front unfortunately, delivering a 1.2MP front-facing camera, topping out at 720p video quality.
So if self-portraits are a priority, check out the iPhone 6s, which delivers a five-megapixel front-facing camera in a slightly larger frame.
Apple claims a better battery life
A smaller phone traditionally means a smaller-sized battery, and we're expecting the same from the iPhone SE (the company doesn't reveal battery sizes though).
However, Apple claims to have eked out a longer battery life, with the smaller, lower resolution screen no doubt helping matters.
The company claims 14 hours of talk time on 3G, 13 hours of browsing on LTE, 50 hours of audio playback and 13 hours of non-descript video playback.
By comparison, Apple claimed 14 hours of talk time on 3G, 10 hours of browsing on LTE, 50 hours of audio playback and 11 hours of HD video playback on the iPhone 6s.
Of course, few people use their phones like this, so we'll need to wait for real-world ussage to get a better idea.
Your old cases will fit the SE
In a rather lovely touch, it's been confirmed that cases for your iPhone 5 and 5s will fit the new iPhone just fine.
This means that you don't have to buy a completely new case or other accessories then. Kudos to Apple for the move.
Price and release date?
As for a price, the new iPhone starts at $399 for a 16GB model – yes, the 16GB model is still a thing. Those wanting a 64GB model will need to pay $100 extra (there is no 128GB version).
Preorders open in the USA and other first wave countries on March 24, with sales commencing on April 1.
There's no word on a South African release just yet, but we'll be sure to follow up.