With an iPhone, Zeus could have saved time to call on lightning from the heavens ? so says California-based sculptor Adam Reeder, who seeks to merge classical Greek iconography with 21st century gadgets.

"Art is what we use to talk about our time," said the 33-year-old artist, whose unabashed aim is to fuse western civilization's antiquity with its newfound technologies.

The sculptor did so with the mythological Greek nymph Pan, replacing a trademark flute with Apple Inc's iconic music player and headphones.

"He's still a musician, he's still dancing, but now he's listening to his iPod," Reeder said.

Another of his works had Atlas shrug off the world to replace it with a colossal iPod.

And the Drunken Satyr, originally produced over 2000 years ago depicting a follower of the Greek god of wine, was transformed into the Sleeping Gamer, placing a video game controller in the snoozing figure's hand.

"It's like he passed out from a millennium of gaming," said videogame designer Cliff Bleszinski, who bought a copy of the Sleeping Gamer because he enjoyed the fun twist on an old classic.

"His work seems right up there with some of the old masters, dare I say, and it has a little wink."

Bleszinski is known for his role in making the blockbuster "Gears of War" videogame franchise.

Reeder maintains that internet Age innovations not only infuse his art, they are underpinnings of his success, helping him craft a new business model for an industry as old as civilization itself.

Unlike more conservative colleagues, Reeder said he tenaciously uses online tools such as social networking services, blogs and YouTube videos to attract attention and, ultimately, buyers.

Yet, while many industries have embraced the digital revolution, Micaela Van Zwoll said that many artists are still mystified when it comes to leveraging social networks to promote their work.

She found Reeder through the Internet and now displays his work in her downtown San Francisco gallery.

"We all hear about artists who want to live in an ivory tower and let the world come and discover them, but that's pretty arrogant," Van Zwoll said.

"This is the 21st century and it's a very busy world."