Facebook-owned virtual reality company Oculus is knocking 50% off the price of its virtual reality headset, the Oculus Rift, with a six-week cut to $399 (R5 400).
A six-week price drop that extends well into August 2017 makes the Oculus Rift virtual reality headset available for $399 USD (€449), a 50% reduction on its 2016 launch price.
Announced the morning of July 10, the Rift sale is to last 6 weeks, according to Oculus VP Jason Rubin.
The basic Rift package includes two wireless Oculus Touch controllers and an Xbox One gamepad.
Though it launched in March 2016 at $599 USD, the lower fidelity PlayStation VR debuted in October 2016 at $399 and by June 2017 had soared to 1 million unit sales.
"[$399] seems to be a magical price point and it seemed like the right price for something like this," Rubin told UploadVR.
The price-match also represents a helping hand for some owners of reasonably recent PCs, who could look to reach Oculus specifications by upgrading a few key components at around the cost of a $399 PlayStation 4 Pro.
Not long after the sale finishes, the firm will host its annual Oculus Connect conference, OC4, which runs October 11-12.
Whether Oculus will use the occasion to provide insights into plans for an Oculus Rift 2 is not yet known.