Facebook chief Mark Zuckerberg has unveiled a new Oculus virtual reality headset untethered from computers as part of a vision to bring the new technology to the masses.
Oculus Go headsets will be priced at $199 when they begin shipping early next year, Zuckerberg said during a keynote presentation at an annual developers conference in the Silicon Valley city of San Jose.
Zuckerberg touted Oculus Go as the first product in a "sweet spot" between smartphones and powerful desktop computers.
"It's an all-new, standalone headset that doesn't require you to snap in a phone or plug in a cable," Zuckerberg said.
Oculus Go uses internal cameras, sensors and software to track movements that are translated into corresponding motion in virtual worlds rendered in headsets.
Facebook stressed its commitment to virtual reality, despite less than stellar adoption of headsets such as Oculus Rift which need to be plugged into computers.
"We want to get a billion people in virtual reality," Zuckerberg said.
"The road ahead won't be easy, but virtual reality will change the way we see the world and will make all of our lives a whole lot better."
Sony, HTC and Facebook-owned Oculus are the top players in virtual reality head gear, each striving to stake out territory in the budding market.
While Sony's VR headsets work with PS 4 consoles, competing gear requires computers that can handle the demand of processing rich, immersive graphics in real time.