Electronic Arts opened this year's Electronic Entertainment Expo video game extravaganza with a preview day and presentation featuring exciting trailers.
Sci-fi space opera Mass Effect: Andromeda, Battlefield 1 and the ambitious Madden NFL 17 were all given run-outs during Electronic Arts' preview conference ahead of the 2016 Electronic Entertainment Expo.
The first significant slice from Battlefield 1, set for an October 21 release on PlayStation 4, Xbox One and, via EA's Origin platform, Windows PC.
Going back to the World War I setting of the franchise's first entry, 2002's Battlefield 1942, this revisiting features the same penchant for impressively high-fidelity visuals as Star Wars: Battlefront had this time last year.
Along with the looks there are some clever gameplay hooks: In team battles, players on the losing side push back with thunderous reinforcements, while an Operations mode promises front-wide engagements over the long-term.
Almost indecipherable underneath the thud and blast of EA's trailer is Wiz Khalifa track "No Limit."
A singleplayer trailer for Titanfall 2 introduces an enhanced role for the giant, mechanized suits of armor called Titans, with a storyline that revolves around the link between foot-soldier pilots and the AI machines themselves.
But it was multiplayer that formed the focus of 2014's Titanfall, the debut title from a new studio co-founded by the same pair behind Call of Duty, and shows off new moves from infantry and titans alike, new maps, and a grappling hook feature that, for better or for worse, will send players flying.
The game's out on PS4, XBO and PC from October 28, 2016.
As with Titanfall 2, EA Sports offering FIFA 17 delivered two trailers, whose timing coincided with the Euro 2016 soccer tournament in France.
One, narrated by new Manchester United coach José Mourinho (previously of Chelsea and Real Madrid), featured Real's Rodriquez, Chelsea's Hazard, Dortmund's Reus, and Man U's Martial, whose likenesses showed off new features coming to "FIFA 17," including revisions to set pieces, physical play, AI, and attacking techniques.
The other plunged into an overhauled singleplayer mode which sees fictional 17-year-old Alex Hunter go from newcomer to English Premier League star; in the trailer, he signs for Manchester United, recalling the rise of this past season's revelation, Marcus Rashford.
FIFA 17 is due on PS4, XBO and PC from September 17. Alternate versions are set for Xbox 360 and PlayStation 3.
Mass Effect: Andromeda
As the fourth game in the Mass Effect series of sci-fi action adventure games, players will explore the far-flung Andromeda galaxy, discovering that they are in fact the aliens in this new star system.
The game was recently put back from original late 2016, though the game's studio manager did promise another preview outing in Fall 2016.
Perhaps with that in mind, the E3 trailer was a mix of scene-setting cinematics and behind-the-scenes studio footage; some fans are already speculating on possible links between the preview's mothership and apparent main character and those from earlier entries to the franchise.
The finished game is due early 2017 on PlayStation 4, Xbox One and Windows PC.
The debut title from new label EA Originals, which looks for unique, gorgeous and innovative games, Fe is a nonverbal game that aims to blend storytelling and art as a young cub finds tuneful connections between his forest's strange inhabitants.
Meanwhile, the Silent Ones act as a corrupting force, spreading their silence and threatening the ecosystem's delicate balance.
Swedish studio Zoink already won plaudits for Stick it to the Man and the EA Originals scheme was inspired by the warm reception given to last year's E3 showing Unravel.
No date or platforms announced, but an early level from the game was secretly hidden inside 2015's Zombie Vikings.
Madden NFL 17
EA mainstay exec Peter Moore was on hand to build up the competitive aspect of the Madden NFL series as well enhancements to the annual franchise that, it was said, make for the most balanced gameplay in series history.
There's also a new commentary team (Georgia Tech's Brandon Gaudin and NFL / Fox's Charles Davis), a revamped franchise mode, and changes to the running game.
Madden NFL 17 launches August 23, 2016 on PlayStation 4 and Xbox One, with alternate versions on Xbox 360 and PlayStation 3.