Oculus has announced a drastic price drop for its Rift virtual reality device, in an attempt to boost sales for what is expected to be its ‘biggest year yet’.
Up until the end of February, the Rift and its Touch controllers had been bundled for $798. Now, says the company, the bundle has been cut by a whole $200.
That also means users can now get additional Touch units at only $99, with additional Oculus Sensors being made available for a mere $59.
The Rift has been around for nearly a year, and has undoubtedly revolutionised VR gaming.
However, its price point has made it a somewhat exclusive toy. This year, however, the company believes that VR will see a huge rise in popularity.
“As we look to the year ahead, we’re focused on driving the industry forward by bringing VR to more people with the best products and the leading VR content line-up,” it says. “That starts with making PC VR as affordable as possible.”
Oculus faces stiff competition from the likes of PlayStation VR, which has been bolstered by the popularity of the PS4 Pro console.
PlayStation is arguably the name in gaming, so the Facebook-owned Oculus is facing a steep climb to the top.
Oculus currently offers more than 350 Rift-compatible titles, but PC VR requires high-performance machines that are out of reach for most casual gamers.
Still, it seems that VR gaming is heading in the right direction, with Oculus at the forefront.