Video game giant Electronic Arts is coming to E3 for three days of live demonstrations, bringing the latest from popular franchises "FIFA," "Madden NFL," "Star Wars Battlefront" and "The Sims," and delivering its preview presentation on June 10.
Back in 2013, Electronic Arts and Lucasfilm struck a "Star Wars" deal for console and PC games whose first release was 2015's multiplayer action game "Star Wars Battlefront."
With "Star Wars: The Last Jedi" arriving in cinemas from December onwards, November's "Star Wars Battlefront II" (debut trailer: youtu.be/Kae-JjbLsgA) will be one of a dozen releases to feature at June's EA Play.
That's EA's standalone event, timed to fall just prior to the Electronic Entertainment Expo itself, and the first of six big publisher and console company presentations made over a four-day span.
Located at the Hollywood Palladium on Sunset Boulevard in Los Angeles, EA's June 10 presentation is to start at midday local time.
EA will be seeking to reach a global fanbase accustomed to annual sports franchise entries, as well as those eager to see what's next in a developing "Star Wars" saga.
EA presides over the "FIFA" soccer, "Madden NFL," and its "NBA Live" franchises, and had become well known both for the glossy sports simulations themselves and the "Ultimate Team" card game modes that they contain -- a lucrative source of extra income for the publisher.
As such, "FIFA 18," "Madden NFL 18" and "NBA Live 18" will be centerpieces of the EA event, not only for console and computer but also for mobile.
Also present will be "Need for Speed Payback," which was announced on June 2 with its initial trailer (youtu.be/kc-OcOduEx0) received as an even more overt homage to the "Fast and Furious" films than EA's 2015 franchise reboot.
Though "The Sims 4" was released in 2014 and fans usually wait five years rather than three for new sequels in the engrossing life simulation franchise, there's an argument to be made for "The Sims Mobile" (youtu.be/VwFMyHGtIXs) being as big a next step as they come, given the series' enormous following.
Both have been announced as show floor attractions at EA Play, so expect to see more on extra content for "The Sims 4" and international release details for "The Sims Mobile."