The City of Johannesburg is looking to make Braamfontein the "Silicon Valley" of South Africa.
Much like Silicon Valley is a hub of technological and online innovation in America, the Tshimologong Digital Innovation Precinct is aiming to become South Africa's ICT paradise.
"The precinct aims to promote the creation of start-up digital technology companies by young entrepreneurs and to also provide skills development. It forms part of the City's goal to ensure that Joburg becomes a Smart City by 2020 and that every citizen has access to free Wi-Fi," the City of Johannesburg said in a statement.
The precinct has attracted the attention of heavyweights, with companies like Telkom, Microsoft and IBM having already invested in it.
"Johannesburg is responsible for 40% of the country's GDP and for 10% of the African continent's GDP. Our city is home to a top rated university. These facts will ensure that the Tshimologong Precinct becomes the digital hub of our new smart city - and the Silicon Valley of the African continent," the City's executive director for economic development Ravi Naidoo said.
The precinct is close to the Wits University campus and currently consists of five buildings in Juta Street.
"The Zone will provide an exciting environment that will attract students and a broad spectrum of other residents of Johannesburg with an interest in digital technology innovation and entrepreneurship," the precinct's site says.
The area hosts hackathons and challenges aimed at helping develop ICT skills.
"Creating the Zone will become a catalyst for urban regeneration in that part of central Johannesburg," the precinct said.