Facebook has promised to review its reporting and community standards systems after a man broadcasted himself committing murder using the social network this weekend.
In his first video, the American man made his intent to murder clear, before posting a second video showing the actual shooting of an elderly man.
Even more harrowingly, the man then went live on the platform to confess his crime. The first video, says Facebook, was never reported, while it took users an hour and 45 minutes to report the second.
The live video had already ended by the time it had been brought to Facebook’s attention.
The horrific event has opened Facebook up to sever criticism over the effectiveness of its reporting platform, as well as its community standards filters.
The fact that a murder can be uploaded to the site is shocking, at the very least, and opens the door for more criminal video trends.
Facebook says it knows it needs to do better.
“We are constantly exploring ways that new technologies can help us make sure Facebook is a safe environment,” it says. “We are also working on improving our review processes.”
Facebook has shared a timeline of the shooter’s activities, information that only serves to highlight the site’s delayed response to the uploads:
11:09AM PDT — First video, of intent to murder, uploaded. Not reported to Facebook.
11:11AM PDT — Second video, of shooting, uploaded.
11:22AM PDT — Suspect confesses to murder while using Live, is live for 5 minutes.
11:27AM PDT — Live ends, and Live video is first reported shortly after.
12:59PM PDT — Video of shooting is first reported.
1:22PM PDT — Suspect’s account disabled; all videos no longer visible to public.
While delayed reporting has much to do with the users who viewed the videos and less to do with the site itself, the last two times are indicative of a desperately slow response by the social network.
Nearly two hours passed between the first reporting and the disabling of the killer’s account, and Facebook will have no answers nor excuses to explain itself out of this hole.