Facebook is testing a new video feature that’s going to save you tonnes of mobile data.
According to Tech Crunch, the feature is called ‘Instant Videos’, and it’ll somewhat mirror the existing ‘Instant Articles’ function.
The app will download videos in the background while you’re connected to Wi-Fi, and make them available to watch instantly when you’re on the go – without consuming any mobile data.
A screenshot of the feature. Credit: The Next Web
Speaking to the publication, Facebook says that its goal is to eliminate data costs as an obstacle to accessing videos - so while Instant Articles prioritises speed and convenience, Instant Videos will priorities cost and accessibility.
This will be especially effective here in South Africa, where data is expensive, while free Wi-Fi is becoming more and more common.
Facebook has already reinvented itself as a video platform, and it’s now moving up a level, aiming for maximum reach. Coupled with the recent launch of Facebook’s ‘Watch’ platform, Instant Videos could rocket the company far ahead of its competitors.