The Nintendo Wii U has sold 400 000 units after its first week on the shelves.
In an interview with CNET, Nintendo USA President Reggie Fils-Aime said that the company's new videogame console is "essentially sold out of retail".
"Retailers are also doing their best to get the product to store shelves. But as soon as product hits retail, they're selling out immediately," Fils-Aime said.
It's not the first time that Nintendo has grappled with consoles selling out, with their previous generation Wii being notoriously hard to find in the months after its 2006 release.
In fact, the Wii also enjoyed a sales boom, selling 300 000 units in the last week.
Nintendo's handhelds have also seen brisk sales, with the eight-year-old DS outselling its successor, the 3DS, by 275 000 units to 250 000.
According to Fils-Aime, this was due to a slew of Black Friday specials for the older console.
The Wii U launches in South Africa on Friday 30 November, with 17 games being available at release, including ZombiU, New Super Mario Brothers U, Nintendo-Land, Assassin's Creed 3 and Call of Duty: Black Ops 2.
The basic 8GB version will cost R3999, the Premium 32GB model will cost R4599 and the ZombiU package will set you back R4999.