BlackBerry as been named the 'Coolest Brand Overall' for the second time in the Sunday Times Generation Next 2012 Brand Survey Awards.
BlackBerry also topped the 'Coolest Cellphone' and 'Coolest High-Tech Gadget' categories for the second year running.
The results of the eighth annual Generation Next Brand Survey Awards were announced at an event at Montecasino, Johannesburg last night (31 May).
Says Lanie Visser, Marketing Director for South Africa at Research In Motion (RIM): "We are delighted that South Africa's youth has chosen BlackBerry as their smartphone of choice and as South Africa's coolest youth brand for the second time.
"These awards reflect how the BlackBerry smartphone has become an indispensable social tool and lifestyle device for active, connected young South Africans and we would like to thank our young BlackBerry customers for their continued loyalty."