Cell C’s 99c tariff will be extended to an additional 27 countries from Sunday 1 July, the company announced.
This brings the total number of supported countries to 34.
Some of the rates to additional countries will be on a promotional basis, but are expected to become permanent by the end of July, pending approval from Icasa.
"Whether it is prepaid, postpaid or international call rates, our overall pricing strategy is to simplify tariffs and offer very affordable rates," said Cell C CEO Alan Knott-Craig.
"In order to achieve that, flat rates on a per second basis for voice are key and we are tackling all of our price plans across the board to ensure simplicity, affordability and complete transparency for our customers."
Calls to China, India, Pakistan the UK and USA have been converted from the promotional 99c rate to a permanent tariff, the company said in a statement.
Effective Sunday, 1 July, this rate will include calls made to Angola, Austria, Belgium, Canada, Cyprus, Egypt, Germany, Greece, Italy, Kenya, Malawi, Malaysia, New Zealand, Nigeria, Portugal, Sweden and Thailand.
The revised call rates will be set as default rates for Cell C prepaid, hybrid and postpaid customers.
"We will continue to negotiate with our international partners to ensure we are able to offer the best possible rates to our customers." concludes Knott-Craig.