Scuffs and scratches on brand-new iPhone 5s are normal, according to Apple.
Users around the world were reporting the marks upon unboxing their handsets, with the damage mainly around the edges.
In an email conversation published by 9to5Mac, Apple marketing manager Phil Schiller told an iPhone owner that the dings are to be expected.
"Any aluminum product may scratch or chip with use, exposing its natural silver colour," Schiller wrote, "That is normal."
Popular enthusiast website iFixit has also conducted a scratch test of their own, comparing the damage between an iPhone 5 and iPhone 4S.