Microsoft's Windows 8 operating system is struggling to take off, according to a new survey.

The British poll, in combination with web data, showed that the new platform is not enjoying the same adoption rate as Windows 7, with 39 percent of users being likely to upgrade to Windows 8.

Twenty-eight percent of respondents declared Windows 7 to be their favourite platform, while 14 percent chose Windows 8, the Guardian reported.

On the tablet side of things, 13 percent of users plan to buy a slate running Windows 8, being on par with Android (14 percent) and iOS (13 percent).

However, only two percent of users plan to purchase a tablet running Windows RT.

Windows 8 is arguably the most radical update yet, featuring a touch-friendly user-interface while omitting the ubiquitous start button of previous versions.

The new platform also features a Windows Store for touch-friendly applications, with roughly 3000 apps available at launch.