Apple's iTunes service has quietly added movies to the South African storefront, MyBroadband reported.
The news comes just a week after Apple rolled out the iTunes music service to SA, along with 50 other countries.
SA users can rent or buy movies from iTunes, with rental prices as low as R19.99 for older standard definition films, increasing to R39.99 for new HD releases.
Movies available for purchase range from R39.99 for older SD films such as Big Daddy to R139.99 for latest HD releases, such as Ice Age 4.
However, the library is not as comprehensive as that of the US store, with many movies missing, while TV series are nowhere to be seen either.