Smartphone manufacturer HTC is set to announce a new mobile device today.
The Taiwanese firm's New York City event kicks off at 6pm South African time.
Numerous leaks have alleged that the company is launching a smartphone known as the "HTC One"and internally codenamed the M7.
The codename was seemingly confirmed in a YouTube video, showing HTC CEO Peter Chou leading chants of "HTC One!" and "M7!"