Smartphone manufacturer HTC is set to announce a new mobile device today.

The Taiwanese firm's New York City event kicks off at 6pm South African time. 

Numerous leaks have alleged that the company is launching a smartphone known as the "HTC One"and internally codenamed the M7.

The codename was seemingly confirmed in a YouTube video, showing HTC CEO Peter Chou leading chants of "HTC One!" and "M7!"

Additionally, supposedly leaked press shots of the device have been posted online by NowhereElse.fr, TechCrunch reported.