Hot on the heels of Apple's golden iPhone comes Samsung's golden Galaxy S4 smartphones.
The new models, announced by Samsung Mobile Middle East, are pretty much the same design as a normal Galaxy S4. So you'll have a 13-megapixel camera, full HD 5-inch screen and the TouchWiz theme.
Samsung's new models will be available in Golden Brown and Golden Pink variants.
It's not the only new mobile device announced by Samsung recently, with the Galaxy Note III phablet and Galaxy Gear smartwatch also being revealed.
Despite some impressive specs, the Galaxy Gear has come under fire however, thanks to its $299 price tag.
We'll be at the Galaxy Note III event in Cape Town this evening, so check our Twitter account for live updates!